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Andrew Rusbatch
Amy Waterman
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18 ads for paid traffic

Facebook and Instagram ads, newsletter sponsor slots, solo ad emails and short video scripts, each built on one angle from the course and each with notes on where to send the click.

Start small and send paid clicks to a page of your own. Our presell pages are built for this: upload one, put your hoplink on its buttons and point the ad at it. Test two ads at a time with a small daily budget before you spend more.

Facebook and Instagram10 ads

Written in the third person, because Meta turns down ads that say or hint the viewer's own marriage is in trouble. Send the click to your own presell page, not straight to a hoplink.

17 Mistakes to Avoid When a Marriage Hits a CrisisThe seven mistakes
Headline7 Mistakes to Avoid When a Marriage Hits a Crisis49 characters
DescriptionFrom Save My Marriage Today! by Amy Waterman
ButtonLearn More

#ad

When a husband or wife says they want out, the first instinct is to fix everything at once. Talk it all through tonight. Promise to change. Suggest some time apart so both of them can think.

Relationship writer Amy Waterman puts all three on her list of the top seven mistakes people make in a marriage crisis, and her course explains what to do in place of each one.

The full list, and the reasons behind it, are here.

Suggested picture: package2_v4.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page listing the seven mistakes, with a link to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Target broad interests such as relationship advice, self-help books or personal development, never anything about divorce or relationship status. Keep the copy in the third person: Meta rejects ads that say or imply the viewer's marriage is in trouble.
2Married 14 Years. Then One Night He Asked for a Divorce.Jane's story
HeadlineMarried 14 Years. Then One Night He Asked for a Divorce.56 characters
DescriptionRead what Jane did in those first weeks
ButtonLearn More

#ad

Jane had been married for 14 years and had two children when her husband came home one night and asked for a divorce. She couldn't eat or sleep, and she phoned her best friend in tears.

That friend was relationship writer Amy Waterman. Amy took Jane under her wing and taught her everything she knew. Jane stopped begging, blaming and playing the victim, and followed steps that seemed counter-intuitive at first.

A few months later Jane and her husband came to Amy's party hand in hand, "like a honeymoon couple". Amy wrote down what she had taught Jane, tested it, and turned it into the course Save My Marriage Today!

Suggested picture: savemarriagecoverlarge2.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page that tells Jane's story and links to Amy's letter at {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: A story ad can run to cold audiences interested in relationship advice, family or self-help. Don't add any line suggesting the viewer is in Jane's position.
3Can One Person Start Saving a Marriage?Starting alone
HeadlineCan One Person Start Saving a Marriage?39 characters
Description38 exercises, each marked Do Yourself or Do Together
ButtonLearn More

#ad

People often say it takes two to fix a marriage. Amy Waterman built her course so that one person can begin.

Save My Marriage Today! has 38 exercises across 20 chapters, and each one is marked "Do Yourself" or "Do Together". The "Do Yourself" exercises are for the husband or wife who is ready to work on things while the other one isn't ready yet.

See how the course is laid out.

Suggested picture: smmt-book.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page about starting alone, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: The headline asks a general question, not one about the viewer, which keeps it inside Meta's personal attributes rule. Interests: relationship advice, personal development, marriage books.
4Read This Before Anyone Suggests a Trial SeparationTrial separation
HeadlineRead This Before Anyone Suggests a Trial Separation51 characters
DescriptionFrom Save My Marriage Today! by Amy Waterman
ButtonLearn More

#ad

When a marriage gets tense, time apart can sound like the calm, sensible choice.

Save My Marriage Today! by relationship writer Amy Waterman lists suggesting a trial separation among the top seven mistakes people make in a marriage crisis. Another chapter in the same course shows how to take some space for yourself without offending your partner.

The difference between the two is worth understanding before anyone packs a bag.

Suggested picture: save-marriage-package.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page or article about trial separations, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Avoid pictures of suitcases by a door or a person leaving; they read as aimed at the viewer. Interests: relationship advice, self-help books.
5Why the Same Money Argument Keeps Coming BackMoney fights
HeadlineWhy the Same Money Argument Keeps Coming Back45 characters
DescriptionChapter 8: The Power of Money
ButtonLearn More

#ad

Plenty of couples have one argument they could recite word for word, and money is a common one.

Save My Marriage Today!, a course by relationship writer Amy Waterman, gives money a chapter of its own, The Power of Money, with techniques that stop the same arguments coming round again and again. A chapter on teamwork goes with it, for couples who feel they have ended up on opposite sides.

See what the course covers.

Suggested picture: smmt-book.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page or article about money and marriage, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Interests: family budgeting, personal finance, household management. Meta treats financial status as a personal attribute too, so never write "struggling with debt?" or similar.
6After an Affair: What Helps, From Both SidesAffair recovery from both sides
HeadlineAfter an Affair: What Helps, From Both Sides44 characters
DescriptionBook 2 is included with the course
ButtonLearn More

#ad

After an affair, the person who was cheated on and the person who cheated are in very different places.

Book 2 of Save My Marriage Today!, For Marriages in Extreme Crisis, has a chapter called The Anatomy of an Affair that looks at both sides. The main course adds chapters on infidelity and trust, and a 4-step formula to stop cheating dead in its tracks.

Rhonda K. from Cottageville, SC, wrote: "The true examples from real people gave me insight that you can really survive an affair!"

Suggested picture: savemarriagecoverlarge2.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page about recovering from an affair, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Keep images clean: no beds, no intimate poses and no one in tears. Meta reviews infidelity topics closely, so expect a slower approval and keep the wording general.
7"You've Changed." "We've Grown Apart." What Might Be UnderneathThe real reasons behind the divorce lines
Headline"You've Changed." "We've Grown Apart." What Might Be Underneath63 characters
DescriptionFrom Save My Marriage Today! by Amy Waterman
ButtonLearn More

#ad

"I love you but I'm not in love with you anymore." "We've grown apart." "You've changed."

These are some of the lines people use when they want to leave a marriage. Amy Waterman, author of Save My Marriage Today!, says the real reasons can sit somewhere else. Sometimes people don't want to say them, for fear of hurting their partner or looking bad, and sometimes they don't fully understand the real reasons themselves.

Her course shows how to dig beneath the lines to the issues underneath.

Suggested picture: package2_v4.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page about the lines people use when they want out, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Never rewrite this as "Has your spouse said...": that is exactly the kind of personal attribute Meta rejects. Interests: relationship advice, psychology, self-help books.
8Free Course: The 6 Most Common Reasons for DivorceThe free 6-part course
HeadlineFree Course: The 6 Most Common Reasons for Divorce50 characters
DescriptionFree, by email, in 6 parts
ButtonSign Up

#ad

A free 6-part email course from Save My Marriage Today: The 6 Most Common Reasons For Divorce (And How To Stop Them From Happening To You).

Part 1 explains why the risk factors for divorce are worth ignoring. Part 2 names what the course calls the real marriage killer. The rest cover affairs, poor communication, lack of commitment and growing apart.

Fran C. from Canada wrote: "Your six day course was an eye-opener."

Suggested picture: 6-Common-Reasons-For-Divorce.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own page with the free course sign-up, linking to {{FREE_COURSE_LINK}}. Readers who join get the course from Save My Marriage Today, and your link is credited if they later buy.
Notes for you: The cheapest way to test an audience: a free course often gets more clicks than a sales page. Interests: relationship advice, marriage, family life.
9Why Arguing Can Be Good for a MarriageConflict and triggers
HeadlineWhy Arguing Can Be Good for a Marriage38 characters
DescriptionChapter 5: Combating Conflicts
ButtonLearn More

#ad

Slamming the door and walking away ends an argument. So does going silent for a day. Neither one leaves anybody calmer.

In Save My Marriage Today!, relationship writer Amy Waterman explains why arguing can be good for a marriage, what is really going on when a partner behaves irrationally and selfishly in an argument, and the difference between aggressive, assertive and passive responses.

See the chapter on combating conflicts.

Suggested picture: save-marriage-package.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own presell page or article about arguing well, linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Interests: communication skills, psychology, personal development. The headline is a general statement, which keeps it clear of Meta's personal attributes rule.
10158 Pages, 20 Chapters, 38 Exercises and a 60-Day GuaranteeWhat's inside and the guarantee
Headline158 Pages, 20 Chapters, 38 Exercises and a 60-Day Guarantee59 characters
Description$49.95 one-time, instant download
ButtonLearn More

#ad

Save My Marriage Today! by relationship writer Amy Waterman is a downloadable marriage course: a 158-page book in 20 chapters, with 38 exercises marked "Do Yourself" or "Do Together".

The order also includes Book 2 for marriages in extreme crisis, a personal email consultation with the Save My Marriage Today team and five bonus ebooks.

It's a one-time payment of $49.95, with a 60-day money-back guarantee.

Suggested picture: certificate_560.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: Your own review page (see the review kit), linking to {{AFFILIATE_LINK}} (recommended: Facebook does not allow paid ads straight to a HopLink in most cases).
Notes for you: Best as a retargeting ad for people who already visited your presell or review page. Don't add any "price goes up" or countdown line; there is no deadline.

Newsletter sponsor4 ads

For a paid slot in someone else's newsletter: a headline, a short paragraph and a link.

1What Jane did when her husband asked for a divorceJane's story
HeadlineWhat Jane did when her husband asked for a divorce50 characters
ButtonRead Amy's letter

Sponsored

If your spouse has just asked for a divorce, your first instinct may be to beg, blame or plead. Amy Waterman's best friend Jane felt exactly that after 14 years of marriage. Amy taught her a different approach, one that seemed counter-intuitive at first, and a few months later Jane and her husband came to Amy's party hand in hand.

Amy turned what she taught Jane into Save My Marriage Today!, a 158-page course with 38 exercises you can start even if your spouse won't take part. It's $49.95 with a 60-day money-back guarantee.

Read Amy's letter: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link.

Suggested picture: savemarriagecoverlarge2.jpg, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: {{AFFILIATE_LINK}}
Notes for you: Fits newsletters about relationships, family, faith or personal growth. Ask the publisher to show the Sponsored label clearly and to keep the commission line.
2Free: the 6 most common reasons for divorceThe free 6-part course
HeadlineFree: the 6 most common reasons for divorce43 characters
ButtonSend me the free course

Sponsored

It's easy to miss what is wearing a marriage down until the damage is done. This free 6-part email course from Save My Marriage Today goes through the six most common reasons for divorce while there is still time to act on them: why the risk factors are worth ignoring, the real marriage killer, affairs, poor communication, lack of commitment and growing apart.

One lesson arrives at a time, and it costs nothing.

Sign up free: {{FREE_COURSE_LINK}}

I may earn a commission if you later buy the full course through my link.

Suggested picture: 6-Common-Reasons-For-Divorce.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: {{FREE_COURSE_LINK}}
Notes for you: A free offer suits newsletters whose readers have never heard of Amy Waterman. Ask the publisher for a clicks report so you can compare it with news-1.
3When you're the only one trying to save your marriageStarting alone
HeadlineWhen you're the only one trying to save your marriage53 characters
ButtonSee the course

Sponsored

It's lonely being the one who wants to fix things while your husband or wife won't talk, won't read anything and won't see a counselor.

Save My Marriage Today! by relationship writer Amy Waterman was written with you in mind. Its 38 exercises are each marked "Do Yourself" or "Do Together", so you can start today, on your own. The order includes Book 2 for marriages in extreme crisis and a personal email consultation about your own situation.

See the course: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link.

Suggested picture: smmt-book.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: {{AFFILIATE_LINK}}
Notes for you: Newsletter ads can speak to the reader directly, unlike Meta ads. Don't promise the other spouse will come round; nobody can promise that.
4After an affair, on either sideAffair recovery from both sides
HeadlineAfter an affair, on either side31 characters
ButtonRead more

Sponsored

Whether you were cheated on or you were the one who cheated, the days after an affair comes out are some of the hardest a marriage can face.

Save My Marriage Today! by Amy Waterman covers both sides. Book 2, For Marriages in Extreme Crisis, has a chapter called The Anatomy of an Affair, and the main course includes a 4-step formula to stop cheating dead in its tracks and a chapter on whether to stay or go. It's $49.95, with a 60-day money-back guarantee.

Read more: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link.

Suggested picture: package2_v4.png, or any image from product images and banners (the 1080 x 1080 and 1200 x 628 sizes fit Facebook and Instagram).

Send the click to: {{AFFILIATE_LINK}}
Notes for you: Works in relationship and personal growth newsletters. Some publishers avoid infidelity topics, so offer news-1 as the alternative.

Solo ad email2 ads

For a solo mailing to another list owner's readers. Each comes with subject line options.

1The 6 most common reasons for divorceThe free 6-part course
Subject line 1The 6 most common reasons marriages end39 characters
Subject line 2Why the divorce risk factors are worth ignoring47 characters
Subject line 3A free 6-part course on keeping a marriage together51 characters
HeadlineThe 6 most common reasons for divorce37 characters
ButtonGet the first lesson

Hi {{first_name}},

A marriage can wear down for a long time before anyone says the word divorce, and the two people inside it often can't say when it started.

Relationship writer Amy Waterman put together a free 6-part email course on the six most common reasons for divorce, and how to stop them happening to you. Part 1 explains why the risk factors are worth ignoring. Part 2 names what she calls the real marriage killer. The rest cover affairs, poor communication, lack of commitment and growing apart.

It's free. Get the first lesson here:

{{FREE_COURSE_LINK}}

Fran C. from Canada wrote: "Your six day course was an eye-opener."

[Your name]

I may earn a commission if you later buy the full course through my link.

Send the click to: {{FREE_COURSE_LINK}}
Notes for you: Most solo ad sellers want an opt-in page, and a free course is the natural fit. Buy a small test first and check the vendor's traffic is real before you order more.
2Before you plead with them to stayStop begging
Subject line 1Before you plead with them to stay34 characters
Subject line 2The worst first move when they want out39 characters
Subject line 3What Jane did instead of begging32 characters
HeadlineBefore you plead with them to stay34 characters
ButtonSee what Jane did

Hi {{first_name}},

When a husband or wife says they want out, the first thing many of us want to do is plead. Say sorry. Promise to change. Call, text, email, anything to make them stay.

Relationship writer Amy Waterman lists begging for forgiveness among the top seven mistakes people make in a marriage crisis. When her best friend Jane's husband asked for a divorce, Jane stopped begging, blaming and playing the victim, and did things that seemed counter-intuitive at first. A few months later they came to Amy's party hand in hand.

What Jane did is here:

{{AFFILIATE_LINK}}

The course is $49.95 with a 60-day money-back guarantee.

[Your name]

I may earn a commission if you buy through my link.

Send the click to: {{AFFILIATE_LINK}}, or your own presell page if the solo ad seller requires an opt-in page.
Notes for you: Solo traffic sent straight to a sales letter is a harder test than an opt-in. If the seller insists on a squeeze page, use solo-1 instead.

Video ad script2 ads

About 30 seconds spoken, with scene notes. No faces needed: the scenes work with hands, rooms and the book cover.

1Married 14 years. Then one night he asked for a divorce.Jane's story
HeadlineMarried 14 years. Then one night he asked for a divorce.56 characters
ButtonLearn More

[Scene: a kitchen at night, one mug on the table, no faces]
Jane had been married fourteen years when her husband came home one night and asked for a divorce.

[Scene: a phone lighting up on the table]
She couldn't eat or sleep. So she phoned her best friend, relationship writer Amy Waterman.

[Scene: a hand writing in a notebook]
Amy taught her everything she knew. Jane stopped begging, stopped blaming, and followed steps that seemed counter-intuitive at first.

[Scene: two coats hanging side by side by a front door]
A few months later, Jane and her husband walked into Amy's party hand in hand.

[Scene: the Save My Marriage Today! book cover]
Amy turned what she taught Jane into a course. It's called Save My Marriage Today! The link is below.

[On screen and spoken: Paid ad. I may earn a commission if you buy.]

Send the click to: Your own presell page that tells Jane's story and links to {{AFFILIATE_LINK}}.
Notes for you: About 35 seconds spoken. Run it on YouTube or as a Reel; on Meta the same third-person rule applies, so don't add "if this is you". Tick the paid promotion box.
2The calm, sensible mistakeThe seven mistakes
HeadlineThe calm, sensible mistake26 characters
ButtonLearn More

[Scene: a hallway, a packed bag by the stairs, no faces]
When a marriage gets shaky, one idea sounds calmer than all the others. Some time apart, so both of you can think.

[Scene: on-screen text: Mistake 6 of 7]
A marriage course called Save My Marriage Today! puts suggesting a trial separation on its list of the top seven mistakes in a crisis.

[Scene: the bag being carried back upstairs]
Begging for forgiveness is on the list too. So is trying to fix everything as quickly as possible.

[Scene: the Save My Marriage Today! book cover]
Relationship writer Amy Waterman explains what to do in place of each one. See all seven at the link.

[On screen and spoken: Paid ad. I may earn a commission if you buy.]

Send the click to: Your own presell page listing the seven mistakes, linking to {{AFFILIATE_LINK}}.
Notes for you: About 30 seconds spoken. On Meta, check the bag shots don't read as aimed at the viewer; if an ad is rejected, swap them for the book cover.

Take everything with you in one Word file

Paid ads must follow the rules and the ad network's own policies. Keep the #ad or "Paid ad" label, never bid on the Save My Marriage Today name or its misspellings, and never promise results. For search ads, see keywords and paid ads.

Results vary, and no earnings are guaranteed. Commission figures in this area are worked out from the product price.